How to Track the Spread Path and Public Opinion Tendency of a Celebrity's Hot Event on Various Platforms with Capalyze
In the era of booming social media, hot events involving celebrities can spread across multiple platforms in an instant, triggering widespread discussions. For public relations teams, media practitioners, and brand partners related to celebrities, tracking the spread path and public opinion tendency of these hot events is crucial. It can help them respond timely, guide public opinion, and avoid potential risks. However, traditional methods of tracking such events are often inefficient and incomplete, while the AI-driven Capalyze tool is bringing a new way to track celebrity hot events.
Why is tracking the spread path and public opinion tendency of celebrity hot events important?
Tracking the spread path and public opinion tendency of celebrity hot events is like having a "public opinion compass" for those concerned, enabling them to grasp the direction of public opinion and take appropriate measures. By tracking the discussion volume, heat trends, and public opinion orientation of hot events on various platforms, they can:
Respond to crises in a timely manner: When a negative hot event about a celebrity occurs, quickly understanding the spread path and the public's attitude can help the public relations team formulate response strategies in a targeted manner, control the spread of negative public opinion, and reduce the impact on the celebrity's image. For example, if a celebrity is involved in a scandal, knowing that the event first broke out on Weibo and then spread to Douyin, the team can focus on these platforms to release official statements.
Grasp cooperation opportunities: For brands that want to cooperate with celebrities, tracking the public opinion tendency of their hot events can help judge whether the celebrity's image is consistent with the brand's positioning. If a celebrity's positive hot event triggers a high degree of praise from the public, it is a good opportunity for brands to carry out cooperative promotions.
Understand public preferences: By analyzing the hot comments and forwarding content under the hot events, we can understand the public's views and demands on the celebrity, which is helpful for the celebrity's team to formulate personalized development plans, such as adjusting the direction of works or participating in suitable variety shows.
How can AI solve the core problems of tracking celebrity hot events?
The emergence of AI technology has provided an effective solution to the shortcomings of traditional tracking methods. AI-driven tools can:
Automatically collect data across platforms: AI tools can simulate human browsing behavior, automatically collect information related to celebrity hot events on multiple social media platforms such as IG and tiktok, without manual intervention, greatly improving the efficiency of data collection.
Track real-time changes: With the help of AI algorithms, the tools can monitor the changes in the heat and discussion volume of hot events in real-time, and send reminders when there are significant changes, ensuring that relevant personnel can grasp the latest developments at the first time.
Intelligently analyze public opinion tendency: AI tools can conduct sentiment analysis on the collected comments and forwarding content, automatically identify positive, negative, and neutral attitudes, and calculate the proportion of each attitude. At the same time, they can extract key words and topics, helping to find the focus of public discussion.
Sort out the spread path: By analyzing the time and source of information release, AI tools can sort out the spread path of hot events, such as which platform it first appeared on, how it spread to other platforms, and which accounts played a key role in the spread.
How to track celebrity hot events with Capalyze?
As an AI-driven tool for tracking social media hot events, Capalyze integrates the above advantages of AI technology, providing a convenient and efficient solution for tracking celebrity hot events. Its main usage methods are as follows:
Method 1: Track event information through event keywords
Enter the keywords of the celebrity's hot event (such as the celebrity's name + event description) into Capalyze, and the tool can automatically collect relevant information on various platforms:
Basic data: Including the total discussion volume, the number of related topics, the heat trend curve, etc., allowing you to intuitively understand the scale and development trend of the event.
Platform distribution: Show the discussion volume and heat of the event on different platforms, helping you understand the spread of the event on various platforms. For example, it can be found that the event has the highest discussion volume on IG, followed by tiktok.
Hot comments and forwards: Extract the most popular comments and forwards under the event, and display the number of likes and forwards, so that you can understand the public's views and the focus of discussion.
For example, entering "Celebrity A's new movie release" into Capalyze, the tool will quickly collect the discussion content on various platforms, show the rising trend of discussion volume, and extract hot comments such as "The movie is very exciting" and "Celebrity A's acting skills have improved a lot".
Method 2: Track with platform account login + event keywords
After logging in to the accounts of relevant social media platforms in advance, enter the event keywords in Capalyze, and the tool can obtain more in-depth information:
User portrait analysis: Analyze the gender, age, region, and interests of users participating in the discussion, helping you understand the characteristics of the audience concerned about the event. For example, it can be found that most of the users discussing the event are young women aged 18-25.
Influencer analysis: Identify the key accounts that promote the spread of the event, such as KOL, bloggers, etc., and analyze their influence and attitude towards the event, which is helpful for carrying out targeted public opinion guidance.
Hidden information mining: Due to logging in to the account, Capalyze can obtain some information that is not visible to unlogged-in users, such as private messages related to the event, comments in closed groups, etc., making the tracking more comprehensive.
Practical case of Capalyze: Tracking the public opinion of a celebrity's charity event
A celebrity's team wanted to track the public opinion of the celebrity's participation in a charity event to evaluate the effect of the event. They used Capalyze for tracking:
First, through Method 1, entered the keywords "Celebrity B charity event" into Capalyze, and obtained the total discussion volume, heat trend, and platform distribution of the event. It was found that the event's heat rose rapidly within 24 hours, with the highest discussion volume on IG.
Then, using Method 2, logged in to the accounts of major platforms, and further obtained the user portrait and influencer analysis. It was found that most of the participants were middle-aged and elderly users who cared about public welfare, and many public welfare bloggers actively promoted the event.
Based on the analysis results, the team judged that the event had a positive impact on the celebrity's image, and then cooperated with relevant public welfare organizations to carry out follow-up activities, which further enhanced the celebrity's positive image.
3 reasons to choose Capalyze for tracking celebrity hot events
Efficient and comprehensive: Capalyze can automatically collect data across platforms, covering all major social media platforms, ensuring comprehensive and efficient data collection, and saving a lot of manual time.
Accurate and in-depth analysis: With AI-driven sentiment analysis and user portrait analysis, Capalyze can accurately grasp the public opinion tendency and audience characteristics, providing in-depth analysis results for decision-making.
Simple and easy to use: The operation interface is simple and intuitive, and the operation steps are easy to master. Even users without professional technical knowledge can quickly get started and use it proficiently.
Summary
In the era of information explosion, tracking the spread path and public opinion tendency of celebrity hot events is of great significance for dealing with public opinion, grasping opportunities, and reducing risks. Traditional tracking methods can no longer meet the needs of timeliness and comprehensiveness. The AI-driven Capalyze tool, with its advantages of automation, real-time performance, and in-depth analysis, provides a powerful tool for tracking celebrity hot events.
Whether it is a celebrity's team, a cooperative brand, or a media practitioner, they can use Capalyze to quickly and accurately track celebrity hot events, obtain valuable information, and make scientific decisions. Try Capalyze now and let it help you navigate the complex world of social media public opinion!